My Personal Story (and How to Connect with Bestselling Authors & Influencers)

Five years ago this month, my business shifted in a significant way.

And when I say significant, I’m talking about a “MACH 3″ shift - the kind that allows you to LEAP AHEAD to more meaning, impact and results faster than you ever thought possible.

Through a series of conversations and two serendipitous introductions, I launched AuthorTeleseminars.com in June of 2007. Almost immediately, I went on to build relationships with and host virtual book tours for an incredible group of bestselling authors, C-level execs and influential leaders, like Keith Ferrazzi, Seth Godin, Guy Kawasaki, Tim Ferriss, Carol Roth, Michael Port, and many many others.

Here’s the most interesting part.

I was able to make connections with these bestselling authors and get them to say YES to participating in and promoting my virtual book tour events with hardly any “list” or following of my own. And, definitely without a relevant website or online presence (that came MUCH later).

HOW in the world did that happen?!?!

There’s a LOT more to the story, including several lessons that you can apply to your own work, so scroll down to access the video interview below.

Details aside, here’s the one thing I REALLY want to you to know and recognize:

RELATIONSHIPS ARE THE REASON I AM WHERE I AM TODAY.

No, NOT the surface-level connections you often experience at networking events or through the casual “friends” you may know on social media.

I am referring to RICH relationships - meaningful, purposeful connections with people who recognize you, believe in what you’re doing and say YES to supporting you and your work.

http://www.RichRelationshipsCourse.com

Imagine with me for a moment…

What would shift with YOUR message + work if you could identify and build more relationships like these?

To help you get started, here’s a few lessons and highlights from my interview with David Siteman Garland, a former client and founder of The Rise to the Top. In this fun conversation, you’ll hear David and I chat about:

• my very first AuthorTeleseminars.com virtual book tour (and why Michael Port was willing to introduce me to Seth Godin) - 9:40 mark in the recording

• 3 Relationship Mistakes to avoid (and how not to come across as a “user”) - 18:10 mark in the recording

• When to ask for help and when to WAIT (or how to navigate the inevitable “Relationship Crossroads”) - 24:23 mark in the recording

• Effective ways to engage and build relationships with influential authors, change agents and messengers - 19:29 mark in the recording

While I trust you’ll gain value from watching the entire 30-minute interview, I know you’re busy, so I included the exact timing for the lessons / stories above so you can skip ahead.

Now, the tips from this video are great, but they only go so far…

I want to help YOU accelerate your path to greater meaning, impact and RESULTS - and guide you to your own Rich Relationships.

Based on the strategic coaching and hands-on relationship guidance I’ve given to both bestselling authors and emerging messengers, I’ve created an incredibly affordable way to help you do that:

http://www.RichRelationshipsCourse.com

For less than the cost of two mediocre networking events, you can access the interactive 6-week Rich Relationships course (with group coaching and Q&A time) - and SHIFT the trajectory of your message + work!

But, the course starts TOMORROW (Tuesday, May 15), so if this is speaking to you, reserve your seat today!

(BTW, this is the only time I’m offering the course at this price, so this is your chance to work with me for a very modest investment.)

I look forward to guiding you towards more rewarding relationships (and results!) for your message and work.

* * *

P.S. The video interview with David Garland is from last year, so if you’re interested in Book Breakthrough 2012, please click here to get the scoop on this year’s Virtual Master Class - http://www.BookBreakthrough.com

Interview with bestselling author, Les McKeown: 3 Strategies to Build Rich Relationships

Les McKeown knows a thing or two about how to accelerate your path to Predictable Success for your message and work.

In this short, 3-minute video, hear Les share 3 key moves he made to build strategic relationships for his book and business, including:

• the one habit that will help you build stronger connections
• why quality is better than quantity - and what it means for your outreach efforts
• what to do - and NOT do - in creating your Relationship Plan

You’ll be inspired by Les’s personal story and gain some actionable advice, so take 3 minutes to watch and learn:

P.S. Want to build relationships with great people like Les, Tim and Carol? Join me for my Rich Relationships Course (starts May 15) and I’ll show you how:

http://www.RichRelationshipsCourse.com

Interview with NY Times Bestselling Author, Carol Roth: How Relationships Paved Way for her Bestselling Book, National Media and More

You know that relationships are the path to more rewarding opportunities (speaking, book sales, clients) for your message and work…right?

But, even when you know this to be true, it’s not always obvious how to identify and build the right relationships.

To help get you started, I asked my client, New York Times bestselling author, Carol Roth, to chat with me about what it was like for her to cultivate rich relationships - the connections that paved the way for a bestselling book launch, national media and a partnership with national business non-profit organization.

In this brand NEW interview, you’ll get the inside story on how Carol:

• identified and built key relationships with authors, business associations and groups

• built trust and rapport before making any requests

• made it easy for people to say “YES” to supporting her

I’m confident you’ll gain great tips and insight from Carol’s journey and from the work we did together, so I encourage you to watch this informative and entertaining, 30-min interview.

What would be be like to have more rewarding relationships - the kind that forever shift the trajectory of your business and open the doors to SIGNIFICANT opportunities?

I want to help YOU accelerate your path to greater meaning and money for message + work.

In my heart, I’ve known for a while that I am called to help more messengers, though leaders and entrepreneurs than I can through my one-on-one work with clients like Carol.  After making some shifts, I now have the time and space to do that…

http://www.RichRelationshipsCourse.com

Based on the strategic coaching and hands-on relationship guidance I’ve given to both bestselling authors and emerging messengers, I’ve created an incredibly affordable way to help you:

• connect with the groups and associations that BELIEVE in what you’re doing

• grow your following and accelerate your path to making an impact

• catalyze TANGIBLE opportunities to speak, serve more clients and spread your message

• develop a purposeful and strategic Relationship Plan (so you know what to do next)

Because I feel called to make this program as affordable and accessible as possible, I am offering this interactive 6-week Rich Relationships course (with group coaching and Q&A time so you can implement what you learn) for $97.

No, that’s not a typo.  You can access the entire course (and also benefit from connecting with the other messengers in the program) for less than you would spend on 1-2 mediocre “networking events.”

http://www.RichRelationshipsCourse.com

If this is speaking to you, I invite you to click on the link above and reserve your seat today - the course starts on May 15.

And, stay tuned for additional tips, strategies and case studies on how to build more rewarding relationships (and results!) for your message and work.

What’s Blocking Your Vision?

Last night’s live video chat was nothing short of incredible. In fact, tears come to my eyes just thinking about it…

We had a juicy and vibrant discussion about making a greater impact as a messenger, including how to successfully publish and promote your book. Click here to see the replay (video officially starts at 2:40 mark).

From my transformative week in Vancouver speaking and attending Andrea J Lee’s Wealthy Thought Leader conference, I’ve realized that a huge part of my gift is to help messengers to SEE what is possible. And, from my experience, here’s what I know for sure:

When you truly see what’s possible for your message and uncover the RIGHT strategies and RIGHT connections (individuals, groups, associations) to help you spread that message, that’s when the magic happens.

Normally, I don’t do the whole “summer sale” thing, but my heart is telling me to do whatever I can to help messengers like you. So, I’m going to follow that advice…

Until Friday, June 10, I am offering my Spread Your Message home study program at 50% off the regular price so that it’s as affordable as possible.

I designed the Spread Your Message program to help you map out a plan to get your core idea and book (or message-based product or program) out to the world in a consistent and effective way - without wasting your precious time, money and energy on strategies that won’t work for you!

Over 100+ authors and messengers like you have used the SYM home study program to:

•    stand above the crowd by knowing how to talk about their message/book in a compelling and relevant way
•    sell more books by using the best marketing strategies to reach their unique audience
•    launch their book (or program) with the greatest impact possible
•    leverage relationships with individuals and groups to reach far more people than they could on their own

Currently, this program retails for $247 (or two payments of $127).

But, for one week, I am offering it to you for one single payment of $127 (I’m taking care of the second payment as my gift to you). And, I’m including this additional bonus:

One 60-minute group coaching and Q&A call to help you implement the strategies you’ll learn from the program and to support you in developing your own Spread Your Message plan.

To take advantage of this offer, click on the link below and choose option #1 at the bottom of the page (once you click on the register button, the 50% off price will appear in your shopping cart):

http://www.authorteleseminars.com/beta/investment.html

Remember, the special $127 price is only good for one week (until Friday, June 10 at 11:59pm ET), so if you’re wanting to make a greater impact with your message, I encourage you to check it out.

With gratitude and love,

e

Interview with Steve Pressfield: Overcoming Resistance and Doing the Work

Resistance.

It’s the insidious force that threatens to stop us in our tracks and prevent us from doing the work that truly matters - whether that work is writing a book, launching a business or pursuing any other creative venture that poised to make an impact.

With 10 books and 34 screenplays under his belt, including the Legend of Bagger Vance and the classic, The War of Art, bestselling author and historian, Steven Pressfield, knows a thing or two about Resistance and how to overcome it.

Earlier this week, Steve and I had an opportunity to chat about his newest book, Do the Work, and what it really means to navigate around Resistance in order to take a project from start to finish.

During our interview, Steve shared some incredible insights and wisdom on several aspects of doing great work, including:

• two questions you must ask yourself before starting any project

• how ideas develop - and why they don’t come linearly

• the relationship between action and reflection (and why you don’t do both at once!)

• how research and preparation can morph into resistance

My conversation with Steve shifted my own thinking in a powerful way, so I trust you’ll enjoy hearing our conversation.

Download the interview here.

Or, you can listen via streaming audio here.

And, I highly recommend you check out Do the Work, a powerful book which he published in partnership with Seth Godin’s The Domino Project - and officially launches today!

I love this book (read it twice already) and trust Steve’s book will be a game changer for you, regardless of the type of meaningful work you’re wanting to ship out into the world.

After you’ve listened to the interview or read Steve’s book, I welcome your thoughts and comments on what you found valuable in overcoming resistance and doing the work!

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